Wednesday, May 8, 2013

Musicals / Industry News / Tips & Tricks

We're Here to Help - Promote Your Show Online

You’ve put in all the hard work and countless hours into making your production the best it can be – now all you need is an audience! Posters and flyers are still great ways to get your show out there, but the fastest and easiest way to target potential ticket-buyers is through online marketing.

Read on for three simple ways to promote your show online!

1. Create your own Facebook event

Creating a customised Facebook event page for your show engages the public and creates a buzz around your production.
An event page gives you the ability to:
• Promote performance details of your show, using tools like Googlemaps
for the venue and Facebook reminders for the dates.
• Invite other Facebook users to RSVP to the show.
• Enable those already invited to share the event and invite their friends.
• Increase your event’s visibility when invitees’ RSVPs are published on their friends’ newsfeeds.
• Post updates and photos.
Please see the Facebook guide to Creating and Editing Events for detailed instructions on utilising this great function.

2. Promote your event through the Hal Leonard Facebook page*

We’d love to let our Facebook friends know about your production! 
Simply email through:
• an image of your cast, rehearsals or poster to promote your show
• a short tagline, and
• a link to your show’s website, Facebook event page or ticket provider
and we will post it for our online community of theatre enthusiasts to see!

3. Add your website or Facebook event link to the What’s On section of our website*

If you checked the box on your application form to promote your performance in our What’s On section, your show venue and performance dates will already be up on the Hal Leonard website. 
Increase the effectiveness of this by emailing us a link to your show’s website, Facebook event or ticket provider. We will add it to your show’s existing details and have all your online marketing bases covered!


We look forward to working with you on your next production! 

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